My 8 Favorite Copy Exercises (Start These Today)

If you want to get better at writing copy, put these 8 exercises into action:

1. Reverse Engineer Elements. Read a winning sales letter and pick out the USP, BIG IDEA, BIG PROBLEM, BIG PROMISE, PROOF. Do it 100x and recognize patterns.

2. Reverse Research Exercise. Read a competitor's sales page and reverse engineer as much information about the target as possible. This is how I start my research process. (Side Note: Watch video reviews to see what the target's look like)

3. Take A Winning Sales Letter And Rewrite The Headline + Lead For Different Levels Of Awareness. This will train you in how to write for the people (not yourself).

4. Control Exercise. Find a winning control. Assume you were hired to go head-to-head in battle. Write your version. (Or find a good product with trash copy. Rewrite it. Submit it to the creator. If he uses it, you get paid. If he doesn't, who cares. You're honing your copy muscle. Win/win)

5. Slippery Slope Exercise. Read a winning sales letter and reverse engineer the slippery slope by outlining the flow/subheads. Do it 100x and recognize patterns.

6. Take A Winning Offer/Funnel/Sales Page, Make 1-2 BIG Adjustments (Read 3 Star Reviews To Gain Insights), And Tailor It For A New Target. This will train you in how to spot what's working, improve it, and adapt it for a new market.

7. Handwrite Winning Copy. Some people swear by this. Other copywriters meme it. I'm in the former category. I find it trains you in winning 'structure', primes your brain to write copy, and sparks new ideas for improving existing offers/funnels.

8. Write At Least 250 New Words Of Copy And Publish Daily. Tweets, threads, emails, blog, outreach, ads, sales letter, whatever.

If you want daily briefs aka 'structured approach' for completing these exercises (for 30 days) alongside my personal examples, breakdowns, and analysis...

Drop me a reply and I might create a small group of copyskool students on Circle and we can do these as a group for the month of February.

(Not free, but not expensive either)

Your friend,

/tej